About Us
Hello!
We are Svetlana and Yordan, and together we decided to create VIRAKIDS.
The idea was born quite naturally – from our daily lives as parents and from the desire to simplify the choice for anyone looking for the best for their child.
The name VIRAKIDS is by no means accidental and holds special meaning for us. It is inspired by the names of our children, Viktor and Raya, who are our biggest motivators in everything we do.
The Concept Behind the Brand
We know very well that every parent wants the best for their child. That's why our concept is to offer only selected models from established manufacturers that are safe, high-quality, and so durable that you can raise more than one child with them.
Each model is chosen with real-life in mind – active games, movement, and comfort throughout the day. We select models to be current, so that the child himself wants to wear his favorite T-shirt for kindergarten in the morning. This is also a personal story – our son Viktor, who is 4 years old, constantly looks for his favorite Sonic T-shirt and wants to put it on himself.
And most importantly – we want to make children feel good, confident, and happy in what they wear.
Clothes our children choose for your children
Something else that makes VIRAKIDS a different brand:
- the girls' models are selected with the help of our daughter Raya (8 years old), who knows exactly what her peers like;
- the boys' models are approved by Viktor – with typical childlike assertiveness.
Thus, each selection is not just stylish, but truly loved by children.
How do we choose the manufacturers we work with?
As parents and consumers, we know every brand you see here now very well, because we have repeatedly trusted their products long before the idea for VIRAKIDS. This is not just a selection; it is personal experience. We choose each model as if we were choosing it for our own children.
VIRAKIDS is more than a store. It is a personal cause, created with care, experience, and love for children.
With love,
Svetlana and Yordan Yordanovi